Piperic
AI Access Report
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🌍 The AI Access Report · 2026-07-13

🇮🇳 India's web is open to AI — but its tourism sites block at 23%

Of 176,930 live Indian websites, 8,666 (4.9%) block an AI crawler — 34th of 43 countries. Yet one sector stands apart: nearly a quarter of Indian attractions and tourism sites block AI.

Analysis of 41,818,678 live, content-validated websites worldwide · snapshot 2026-07-13 · by Piperic

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95.1%open to AI crawlers

India runs one of the largest webs in this survey. Of 176,930 live Indian sites, 4.9% block an AI crawler — 34th of 43 countries, above the global norm — while 7.9% have consciously opted in with a policy file. The overwhelming majority, 87%, sit in silence, neither blocking nor declaring.

One sector breaks the pattern dramatically: attractions and tourism block AI at 23.45% — nearly five times the national average and one of the highest single-sector figures anywhere in this report. In a country whose travel and heritage sites draw global attention, they are the least visible to the AI assistants travellers increasingly ask. Careers sites follow far behind at 5.57%.

Where India blocks, it blocks with unusual precision: just 3.2% of GPTBot-blockers accidentally lost ChatGPT Search — among the lowest rates in the world, roughly half the global 6.1%. Indian administrators clearly distinguish training bots from search bots.

The three numbers that matter

95.12%
AI Training Exposure
share of sites NOT blocking any AI training bot (GPTBot, ClaudeBot, CCBot…) — their content can be used for model training.
99.54%
AI Search Visibility
share of sites reachable by AI search crawlers (OAI-SearchBot, PerplexityBot…) — they can appear in AI answers.
13.27%
AI Policy Maturity
share of sites with ANY conscious, machine-readable AI signal (llms.txt, ai.txt, robots AI rules, ToS clause). Low = the web hasn't decided yet.

Where India stands in the world

Share of sites blocking at least one AI crawler — lower = more open. India ranks #34 of 44 countries analysed.

#1 🇯🇵 Japan1.0%#2 🇨🇳 China1.08%#3 🇩🇪 Germany1.58%#4 🇦🇹 Austria1.82%#5 🇷🇺 Russia1.85%#6 🇫🇷 France2.14%#7 🇧🇪 Belgium2.23%#8 🇪🇪 Estonia2.66%#34 🇮🇳 India4.9%

Neighbours shown for context. Full ranking in the data download.

💬 34th of 43 — in the more cautious half globally. A very large web, so the percentages rest on a big, stable sample.

The four AI postures of India's web

Every website falls into one of four groups, based on what it blocks and what it declares:

87.18%
Open by silence
doesn't block AI and declares nothing — no decision has been made. This is the real story: the vast majority.
7.93%
Consciously open
doesn't block AI and publishes an explicit policy file (llms.txt / ai.txt) — a deliberate yes.
4.43%
Controlled access
blocks training bots but stays visible to AI search — the technically mature strategy.
0.46%
AI-dark
blocks AI search crawlers too — protected, but disappearing from AI answers.
Open by silence: 87.18%Consciously open: 7.93%Controlled access: 4.43%AI-dark: 0.46%87.18%Open by silence
💬 87% silent, 7.9% consciously open. India's deciding minority is modest but real; the story is the tourism outlier, not the average.

The ChatGPT-invisibility paradox

8,022GPTBot ⛔
259+ OAI-SearchBot ⛔
3.2%ChatGPT Search ✕

8,022 India websites block GPTBot to keep their content out of AI training. But 259 of them — 3.2% — ALSO block OAI-SearchBot, most likely by accident. Those sites have removed themselves from ChatGPT Search results entirely: protected from training, but invisible where their customers now search.

GPTBot (training) and OAI-SearchBot (ChatGPT Search) are independent robots.txt tokens — blocking one does not block the other.

💬 3.2% accidental self-exclusion — one of the lowest in the world. Indian blocking is deliberate and technically precise.

Which AI bots does India block?

Share of India sites blocking each crawler in robots.txt.

GPTBot4.53%Amazonbot4.36%CCBot4.31%ClaudeBot4.15%Google-Extended4.14%Bytespider · TikTok4.1%Meta-ExternalAgent4.04%Applebot-Extended4.0%ChatGPT-User0.35%

Bytespider is ByteDance's (TikTok) crawler — it ignores robots.txt more often than the majors, yet it is among the most-blocked.

Industry by industry: who blocks, who doesn't

AI-blocking and llms.txt adoption across India's biggest website categories.

SectorSitesBlocks AIllms.txt
📰 News & media2,6807.8%5.97%
business and finance53,3663.43%4.38%
technology and computing23,2424.87%4.8%
education13,4124.73%3.62%
style and fashion7,4092.93%47.89%
home and garden6,9964.06%10.61%
shopping6,7384.1%31.55%
personal finance6,2964.45%3.95%
travel6,0974.22%3.94%
medical health5,8455.08%6.62%
attractions5,60723.45%2.46%
careers3,6635.57%4.45%

India news sites block AI 1.6× more often than the national average (7.8% vs 4.9%) — publishers are the most defensive segment of the web.

💬 The Indian standout: attractions & tourism block at 23.45%, ~5x the national average and a global top figure. The sector that markets India to the world is the least AI-visible.

The e-commerce exposure

29,842 India online shops are open to AI crawlers (96.3% of 30,982). Their product content can already be read, compared and recommended by AI assistants — whether they know it or not.

Platform matters

Share of sites blocking at least one AI bot, by platform:

5.6%WordPress1.07%Shopify4.9%country average

The trend starts here

This is the baseline edition (2026-07-13). Piperic re-measures continuously; the next edition will show how fast India's web is closing — or opening.

💬 India begins open overall but with a striking tourism paradox and world-low accidental blocking. The next edition shows whether the travel sector reconsiders as AI trip-planning grows.

Check your own website

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For journalists — press kit

“India has one of the largest webs in our survey and one of the lowest accidental-blocking rates in the world — when Indian sites block, they mean it. But its tourism sector is an outlier, shutting out AI at 23% just as travellers start planning trips through it,”
— said Attila Rácz-Akácosi, founder of Piperic.

How to cite: “According to Piperic's AI Access Report (2026-07-13), based on 176,930 live India websites…” — link to this page.

Download the country dataset (JSON) Global rankings dataset

Methodology

Sample: 176,930 live, content-validated websites (India, ccTLD-based assignment), out of 41,818,678 live domains analysed worldwide. “Live” = HTTP 200 and not parked. “Blocks AI” = the site's robots.txt disallows at least one of 14 known AI crawlers. llms.txt/ai.txt = the file exists at the site root. Snapshot: 2026-07-13 (frozen — numbers do not move with the live crawl). Full-web note: these figures cover the ENTIRE live web including the long tail; industry headlines like “25% of top sites block GPTBot” measure only large publishers — both are true, they measure different things. Country assignment via ccTLD under-counts .com/.org sites; treat US figures as indicative.

Press contact: press@piperic.com · Data: Piperic Business Intelligence

Every number on this page is reproducible from the public dataset above.

Country reports

🌍 Worldwide🇩🇪 Germany🇷🇺 Russia🇬🇧 United Kingdom🇳🇱 Netherlands🇫🇷 France🇧🇷 Brazil🇨🇭 Switzerland🇯🇵 Japan🇵🇱 Poland🇦🇺 Australia🇸🇪 Sweden🇨🇳 China🇮🇹 Italy🇨🇦 Canada🇨🇿 Czechia🇧🇪 Belgium🇦🇹 Austria🇪🇸 Spain🇮🇳 India🇨🇴 Colombia🇸🇰 Slovakia🇩🇰 Denmark🇭🇺 Hungary🇲🇽 Mexico🇳🇴 Norway🇰🇷 South Korea🇦🇷 Argentina🇳🇿 New Zealand🇫🇮 Finland🇬🇷 Greece🇺🇦 Ukraine🇨🇱 Chile🇿🇦 South Africa🇷🇴 Romania🇻🇳 Vietnam🇹🇷 Turkey🇪🇪 Estonia🇵🇹 Portugal🇹🇼 Taiwan🇮🇪 Ireland🇮🇱 Israel🇮🇩 Indonesia🇱🇹 Lithuania