Piperic
AI Access Report
AI Report
🌍 The AI Access Report · 2026-07-13

🇦🇺 1 in 4 Australian news sites blocks AI — while the wider web stays wide open

Of 322,595 live Australian websites, only 10,981 (3.4%) block an AI crawler — 14th most open of 43 countries. But Australian newsrooms are among the most defensive on Earth: 25% block AI.

Analysis of 41,818,678 live, content-validated websites worldwide · snapshot 2026-07-13 · by Piperic

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96.6%open to AI crawlers

Australia's general web is open and unusually decisive: of 322,595 live sites, just 3.4% block an AI crawler — 14th most open of 43 countries — and a striking 14.7% have consciously opted in with a policy file, one of the highest rates in the world (14.99% publish llms.txt). Australians who make a call tend to make it clearly.

Except in the newsroom. Australian news sites block AI at 25.1% — the second-highest press figure in this entire report, behind only South Africa. After years of landmark battles with Google and Meta over news payment, Australian publishers are the least willing anywhere to let AI models read their work for free. The gap between the press (25%) and the national average (3.4%) is more than sevenfold.

Where Australia blocks, it does so reasonably cleanly: only 6.0% of GPTBot-blockers accidentally shut out ChatGPT Search too — near the global norm. And with almost 110,000 Australian shops open to AI crawlers, the country's retail web is already fully visible to AI shopping assistants.

The three numbers that matter

96.63%
AI Training Exposure
share of sites NOT blocking any AI training bot (GPTBot, ClaudeBot, CCBot…) — their content can be used for model training.
99.52%
AI Search Visibility
share of sites reachable by AI search crawlers (OAI-SearchBot, PerplexityBot…) — they can appear in AI answers.
18.58%
AI Policy Maturity
share of sites with ANY conscious, machine-readable AI signal (llms.txt, ai.txt, robots AI rules, ToS clause). Low = the web hasn't decided yet.

Where Australia stands in the world

Share of sites blocking at least one AI crawler — lower = more open. Australia ranks #14 of 44 countries analysed.

#1 🇯🇵 Japan1.0%#2 🇨🇳 China1.08%#3 🇩🇪 Germany1.58%#4 🇦🇹 Austria1.82%#5 🇷🇺 Russia1.85%#6 🇫🇷 France2.14%#7 🇧🇪 Belgium2.23%#8 🇪🇪 Estonia2.66%#14 🇦🇺 Australia3.4%#23 🇳🇿 New Zealand4.12%

Neighbours shown for context. Full ranking in the data download.

💬 14th of 43 — comfortably in the open half, and the most open of the major English-speaking markets alongside the UK. New Zealand next door is slightly more cautious (4.12%).

The four AI postures of Australia's web

Every website falls into one of four groups, based on what it blocks and what it declares:

81.97%
Open by silence
doesn't block AI and declares nothing — no decision has been made. This is the real story: the vast majority.
14.66%
Consciously open
doesn't block AI and publishes an explicit policy file (llms.txt / ai.txt) — a deliberate yes.
2.9%
Controlled access
blocks training bots but stays visible to AI search — the technically mature strategy.
0.48%
AI-dark
blocks AI search crawlers too — protected, but disappearing from AI answers.
Open by silence: 81.97%Consciously open: 14.66%Controlled access: 2.9%AI-dark: 0.48%81.97%Open by silence
💬 14.7% consciously open — a world-leading share. Australia has an unusually large minority that has actively decided to welcome AI, even as 82% stay silent.

The ChatGPT-invisibility paradox

9,857GPTBot ⛔
593+ OAI-SearchBot ⛔
6.0%ChatGPT Search ✕

9,857 Australia websites block GPTBot to keep their content out of AI training. But 593 of them — 6.0% — ALSO block OAI-SearchBot, most likely by accident. Those sites have removed themselves from ChatGPT Search results entirely: protected from training, but invisible where their customers now search.

GPTBot (training) and OAI-SearchBot (ChatGPT Search) are independent robots.txt tokens — blocking one does not block the other.

💬 6.0% accidental self-exclusion — right on the global average. Australian blocking is deliberate, not copy-pasted.

Which AI bots does Australia block?

Share of Australia sites blocking each crawler in robots.txt.

GPTBot3.06%CCBot2.99%ClaudeBot2.88%Amazonbot2.84%Google-Extended2.8%Bytespider · TikTok2.79%Meta-ExternalAgent2.66%Applebot-Extended2.63%anthropic-ai0.42%

Bytespider is ByteDance's (TikTok) crawler — it ignores robots.txt more often than the majors, yet it is among the most-blocked.

Industry by industry: who blocks, who doesn't

AI-blocking and llms.txt adoption across Australia's biggest website categories.

SectorSitesBlocks AIllms.txt
📰 News & media74125.1%3.37%
business and finance73,1433.4%9.09%
home and garden31,5752.87%13.51%
technology and computing19,0054.23%8.55%
medical health17,3253.65%11.61%
personal finance16,5643.71%8.47%
automotive14,1004.19%14.28%
style and fashion13,7811.97%54.26%
sports12,2744.03%19.08%
hobbies and interests11,6903.59%17.05%
real estate11,5883.37%10.36%
shopping11,1193.58%42.09%

Australia news sites block AI 7.4× more often than the national average (25.1% vs 3.4%) — publishers are the most defensive segment of the web.

💬 The Australian headline: news & media block AI at 25.1%, over 7x the national average and second only to South Africa. The fight over paying for news has become a fight over feeding AI.

The e-commerce exposure

107,183 Australia online shops are open to AI crawlers (97.5% of 109,954). Their product content can already be read, compared and recommended by AI assistants — whether they know it or not.

Platform matters

Share of sites blocking at least one AI bot, by platform:

2.99%WordPress0.83%Shopify3.4%country average

The trend starts here

This is the baseline edition (2026-07-13). Piperic re-measures continuously; the next edition will show how fast Australia's web is closing — or opening.

💬 Australia starts with the English-speaking world's sharpest press-vs-web split. The next edition shows whether other sectors follow the publishers — or the open majority.

Check your own website

Free, no signup — see your site the way AI crawlers do:

For journalists — press kit

“Australia shows the sharpest divide in the English-speaking world: the general web is wide open and unusually deliberate about it, but one in four news sites has slammed the door on AI. After years of fighting Big Tech over content and payment, Australian publishers are the least willing anywhere to hand it over for free,”
— said Attila Rácz-Akácosi, founder of Piperic.

How to cite: “According to Piperic's AI Access Report (2026-07-13), based on 322,595 live Australia websites…” — link to this page.

Download the country dataset (JSON) Global rankings dataset

Methodology

Sample: 322,595 live, content-validated websites (Australia, ccTLD-based assignment), out of 41,818,678 live domains analysed worldwide. “Live” = HTTP 200 and not parked. “Blocks AI” = the site's robots.txt disallows at least one of 14 known AI crawlers. llms.txt/ai.txt = the file exists at the site root. Snapshot: 2026-07-13 (frozen — numbers do not move with the live crawl). Full-web note: these figures cover the ENTIRE live web including the long tail; industry headlines like “25% of top sites block GPTBot” measure only large publishers — both are true, they measure different things. Country assignment via ccTLD under-counts .com/.org sites; treat US figures as indicative.

Press contact: press@piperic.com · Data: Piperic Business Intelligence

Every number on this page is reproducible from the public dataset above.

Country reports

🌍 Worldwide🇩🇪 Germany🇷🇺 Russia🇬🇧 United Kingdom🇳🇱 Netherlands🇫🇷 France🇧🇷 Brazil🇨🇭 Switzerland🇯🇵 Japan🇵🇱 Poland🇦🇺 Australia🇸🇪 Sweden🇨🇳 China🇮🇹 Italy🇨🇦 Canada🇨🇿 Czechia🇧🇪 Belgium🇦🇹 Austria🇪🇸 Spain🇮🇳 India🇨🇴 Colombia🇸🇰 Slovakia🇩🇰 Denmark🇭🇺 Hungary🇲🇽 Mexico🇳🇴 Norway🇰🇷 South Korea🇦🇷 Argentina🇳🇿 New Zealand🇫🇮 Finland🇬🇷 Greece🇺🇦 Ukraine🇨🇱 Chile🇿🇦 South Africa🇷🇴 Romania🇻🇳 Vietnam🇹🇷 Turkey🇪🇪 Estonia🇵🇹 Portugal🇹🇼 Taiwan🇮🇪 Ireland🇮🇱 Israel🇮🇩 Indonesia🇱🇹 Lithuania