Of 71,860 live Finnish websites, only 2,526 (3.52%) block an AI crawler — 15th most open of 43. Yet Finnish news sites block AI at 24.7%, and 20% of blockers accidentally lose ChatGPT Search.
Analysis of 41,818,678 live, content-validated websites worldwide · snapshot 2026-07-13 · by Piperic
Finland sits among the world's more open webs — 3.52% of its 71,860 live sites block an AI crawler, 15th of 43 and tightly grouped with its Nordic neighbours. But like the rest of Scandinavia, Finland's surface calm hides sharper numbers.
Finnish news sites block AI at 24.65% — the Nordic newsroom norm and seven times the national average. And 20.1% of Finnish GPTBot-blockers also shut out OAI-SearchBot, most likely by mistake, disappearing from ChatGPT Search — over three times the global rate, though below the Danish (34.7%) and Norwegian (30.4%) extremes.
Attractions (7.03%) and cars (4.38%) lead the non-press sectors — the tourism reflex again — while only 5.9% of Finnish sites have consciously published an AI policy. Finland's web is open by default, defensive in the newsroom, and imprecise at the firewall.
Share of sites blocking at least one AI crawler — lower = more open. Finland ranks #15 of 44 countries analysed.
Neighbours shown for context. Full ranking in the data download.
Every website falls into one of four groups, based on what it blocks and what it declares:
2,167 Finland websites block GPTBot to keep their content out of AI training. But 435 of them — 20.1% — ALSO block OAI-SearchBot, most likely by accident. Those sites have removed themselves from ChatGPT Search results entirely: protected from training, but invisible where their customers now search.
GPTBot (training) and OAI-SearchBot (ChatGPT Search) are independent robots.txt tokens — blocking one does not block the other.
Share of Finland sites blocking each crawler in robots.txt.
Bytespider is ByteDance's (TikTok) crawler — it ignores robots.txt more often than the majors, yet it is among the most-blocked.
AI-blocking and llms.txt adoption across Finland's biggest website categories.
| Sector | Sites | Blocks AI | llms.txt |
|---|---|---|---|
| 📰 News & media | 576 | 24.65% | 3.65% |
| business and finance | 14,470 | 3.18% | 5.54% |
| home and garden | 6,612 | 3.25% | 6.96% |
| technology and computing | 4,574 | 2.89% | 5.27% |
| attractions | 3,914 | 7.03% | 3.47% |
| sports | 3,842 | 3.77% | 7.89% |
| automotive | 3,148 | 4.38% | 5.46% |
| style and fashion | 3,122 | 3.27% | 14.22% |
| healthy living | 2,653 | 2.37% | 9.01% |
| hobbies and interests | 2,620 | 3.47% | 6.18% |
| medical health | 2,547 | 2.04% | 4.99% |
| real estate | 2,273 | 3.39% | 3.52% |
Finland news sites block AI 7.0× more often than the national average (24.65% vs 3.52%) — publishers are the most defensive segment of the web.
15,552 Finland online shops are open to AI crawlers (97.6% of 15,938). Their product content can already be read, compared and recommended by AI assistants — whether they know it or not.
Share of sites blocking at least one AI bot, by platform:
This is the baseline edition (2026-07-13). Piperic re-measures continuously; the next edition will show how fast Finland's web is closing — or opening.
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How to cite: “According to Piperic's AI Access Report (2026-07-13), based on 71,860 live Finland websites…” — link to this page.
Download the country dataset (JSON) Global rankings dataset
Sample: 71,860 live, content-validated websites (Finland, ccTLD-based assignment), out of 41,818,678 live domains analysed worldwide. “Live” = HTTP 200 and not parked. “Blocks AI” = the site's robots.txt disallows at least one of 14 known AI crawlers. llms.txt/ai.txt = the file exists at the site root. Snapshot: 2026-07-13 (frozen — numbers do not move with the live crawl). Full-web note: these figures cover the ENTIRE live web including the long tail; industry headlines like “25% of top sites block GPTBot” measure only large publishers — both are true, they measure different things. Country assignment via ccTLD under-counts .com/.org sites; treat US figures as indicative.
Press contact: press@piperic.com · Data: Piperic Business Intelligence
Every number on this page is reproducible from the public dataset above.