Of 137,641 live Danish websites, 5,106 (3.71%) block an AI crawler — but among those that block GPTBot, 34.7% also shut out ChatGPT Search, most likely by mistake. And Danish news sites block AI at 24.5%.
Analysis of 41,818,678 live, content-validated websites worldwide · snapshot 2026-07-13 · by Piperic
Denmark's web looks calm on the surface — 3.71% of its 137,641 live sites block an AI crawler, in line with its Nordic neighbours (Sweden 3.63%, Norway 3.0%, Finland 3.52%). But underneath sits the Nordic paradox: 34.7% of Danish GPTBot-blockers — 1,618 sites — also blocked OAI-SearchBot, almost certainly by accident, removing themselves from ChatGPT Search entirely. That is more than five times the global rate (6.1%).
Denmark's press is among the most defensive in the world: 24.5% of Danish news sites block AI — roughly the Nordic newsroom norm (Norway 26%, Finland 24.7%, Sweden 13.6%) and far above the national average. Danish publishers, like their Scandinavian peers, have decisively chosen protection over AI visibility. Cars (12.34%) lead the non-press sectors.
The result is a web that is open by default but blocks badly when it does block. With 28,000 Danish shops open to AI crawlers and only 5.8% of sites consciously declaring a policy, Denmark's challenge isn't openness — it's precision.
Share of sites blocking at least one AI crawler — lower = more open. Denmark ranks #18 of 44 countries analysed.
Neighbours shown for context. Full ranking in the data download.
Every website falls into one of four groups, based on what it blocks and what it declares:
4,665 Denmark websites block GPTBot to keep their content out of AI training. But 1,618 of them — 34.7% — ALSO block OAI-SearchBot, most likely by accident. Those sites have removed themselves from ChatGPT Search results entirely: protected from training, but invisible where their customers now search.
GPTBot (training) and OAI-SearchBot (ChatGPT Search) are independent robots.txt tokens — blocking one does not block the other.
Share of Denmark sites blocking each crawler in robots.txt.
Bytespider is ByteDance's (TikTok) crawler — it ignores robots.txt more often than the majors, yet it is among the most-blocked.
AI-blocking and llms.txt adoption across Denmark's biggest website categories.
| Sector | Sites | Blocks AI | llms.txt |
|---|---|---|---|
| 📰 News & media | 1,072 | 24.53% | 2.61% |
| business and finance | 21,217 | 2.59% | 4.85% |
| home and garden | 10,944 | 2.41% | 7.71% |
| technology and computing | 9,762 | 2.99% | 4.32% |
| attractions | 7,650 | 3.12% | 3.7% |
| sports | 7,147 | 6.37% | 5.71% |
| hobbies and interests | 6,997 | 2.53% | 5.57% |
| medical health | 6,263 | 1.82% | 3.82% |
| style and fashion | 5,925 | 2.48% | 21.35% |
| automotive | 5,187 | 12.34% | 4.13% |
| real estate | 4,978 | 3.35% | 2.55% |
| healthy living | 4,720 | 2.56% | 6.69% |
Denmark news sites block AI 6.6× more often than the national average (24.53% vs 3.71%) — publishers are the most defensive segment of the web.
27,593 Denmark online shops are open to AI crawlers (97.9% of 28,188). Their product content can already be read, compared and recommended by AI assistants — whether they know it or not.
Share of sites blocking at least one AI bot, by platform:
This is the baseline edition (2026-07-13). Piperic re-measures continuously; the next edition will show how fast Denmark's web is closing — or opening.
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How to cite: “According to Piperic's AI Access Report (2026-07-13), based on 137,641 live Denmark websites…” — link to this page.
Download the country dataset (JSON) Global rankings dataset
Sample: 137,641 live, content-validated websites (Denmark, ccTLD-based assignment), out of 41,818,678 live domains analysed worldwide. “Live” = HTTP 200 and not parked. “Blocks AI” = the site's robots.txt disallows at least one of 14 known AI crawlers. llms.txt/ai.txt = the file exists at the site root. Snapshot: 2026-07-13 (frozen — numbers do not move with the live crawl). Full-web note: these figures cover the ENTIRE live web including the long tail; industry headlines like “25% of top sites block GPTBot” measure only large publishers — both are true, they measure different things. Country assignment via ccTLD under-counts .com/.org sites; treat US figures as indicative.
Press contact: press@piperic.com · Data: Piperic Business Intelligence
Every number on this page is reproducible from the public dataset above.