Wake up fresh & beautiful! Permanent make-up or micropigmentation is the application of pigment or color beneath the skin for permanent results. This procedure is ideal for eyebrows, eyeliner, lips and scars. It is also used to conceal scars from hair transplants by creating hair follicles and bringing back the scalp color to its natural look. Permanent make-up is also used for conditions which cause pigment changes on face and body and hands.