The Client Nutun is a global business process outsourcing (BPO) company that offers businesses omnichannel solutions from customer acquisition to debt collection and rehabilitation. The Challenge In 2022, Transaction Capital Risk Services (TCRS) rebranded to Nutun Digital Business Services. The company, which offers digitally-enabled business and customer experience (CX) services, was on a growth trajectory – poised to scale globally on the back of a major acquisition. From a B2B marketing po