Peter Asher has put in over 50 years in the entertainment business. Long overdue for an assessment of his life and career, he is the only person who has been wildly successful in every facet of the music industry – hit-making performer, award-winning record producer, superstar artist manager, and major label vice-president. Yet his influence and innovations are mostly unknown; he was arguably the first producer to use samples, while other early recording experiments influenced The Beatles.