Midwest Talent Management, Inc., grew out of Creative Talent Company, a talent agency in Columbus and Cincinnati, Ohio. Betty McCormick, who started Creative Talent, decided she wanted to work more closely with a smaller group of talent. She found that, as a personal manager, there is a better opportunity to guide, create, and build careers. The personal manager compliments the agent with guidance, details, suggestions, understanding, and follow-up, ensuring the talent does not get lost. Agents