Lure Heaven is specialist online lure fishing shop located on the Devon / Cornwall border offering the modern lure angler high quality rods, reels, lures and tackle from around the world. We offer a few unique Brands as Duo, Geecrack, Palms, Bait Breath, THIRTY-34-FOUR, Gary Yamamoto Custom Baits. We also stock, Shimano, Megabass, Ima, Tacklehouse, Savage Gear, Daiwa, Keitech & many more.