bad dog frida is a holistic pet store that offers quality dog supplies and cat supplies in Madison, WI. We have healthy dog food and cat food, raw food options, locally made treats and chews, and even birthday cakes and treats for dogs and cats. We also have dog and cat toys, enrichment puzzles, harnesses, and leashes. We offer dog sweaters, coats, boots, and hiking gear along with dog training events, dog adoption events, dog nail trim events, and private shopping options for reactive dogs. bad