The Atlas Ice Group (“Atlas Ice”) was incorporated in 1912 in Malacca and being chiefly involved in block ice manufacturing. Towards the end of the 20th century, the group via the setting up of Atlas Edible Ice Sdn Bhd began to diversify into tube ice manufacturing and it eventually became the group’s mainstay. Atlas Ice’s tube ice production and distribution has grown tremendously over the past 40 years. Today, the group has grown to a network of 16 companies with more than 60 factories