When I joined 1WorldSync in 2020, one of the first things my new CEO said to me was that when new features or products were developed, they ‘escaped’, they weren’t launched. In other words, there was no formal plan between the product and marketing teams to properly launch and promote the new thing. It was released, some sales reps might talk to customers about it, others not so much. That was the launch. Done. Sound familiar? Clearly, this was a problem we needed to fix, and we did. First