Measure Protocol is a behavioral data company capturing what people do on their devices, not what they say they do. It's permissioned data lake holds 2.3 trillion behavioral signals across Google, Meta, TikTok, Amazon, ChatGPT, and other closed platforms. This cross-platform visibility powers Measure Data, Measure Outcomes, Measure Predict, and Measure Labs, serving media companies, brands, and analytics teams including Google, Meta, Netflix, and the UK’s three largest commercial broadcas