Designing a product that meets users’ needs and the business’s needs are the most compelling part of UX/UI design. This is what attracted me to start my adventure in this field at the very beginning.My background as a Marketing Manager and Senior Designer has enabled me to think outside the box; understand the importance of collaboration and commitment; and design with business goals in mind. My 3 years of research experience in UNSW (Master of Philosophy) taught me how to identify the