An urgent, illuminating exploration of the social nature of shame, and of the ways in which it might be used, sparingly and pointedly, to promote political change and social reform. In cultures that champion the individual, guilt is advertised as the cornerstone of conscience. Yet while guilt holds individuals to personal standards, it proves impotent in the face of corrupt corporate policies. In recent years, we have been asked to assuage our guilt about these problems as consumers, by buying o