How Its Built is the go-to podcast for founders, tech leaders, and innovative builders navigating the AI era. Hosted by Aoife Roche—The AI Queen™, each episode explores what it really takes to scale companies, teams, and technologies with impact. From AI integration and intelligent systems to startup strategy, marketing, and operational scale, Behind the Build delivers actionable insights, frameworks, and behind-the-scenes conversations with the visionaries shaping the future of business and