We have thousands of Herd Quitter caps and bumper stickers scattered around the world. We sponsor the Herd Quitter Podcast and the Herd Quitter Minute every week. It’s no wonder we are often asked, “What is a Herd Quitter?” With that in mind, I thought I should share the story behind our Herd Quitter concept. This story also provides a concise history of Pharo Cattle Company (PCC).