Customer data-syncing startup Hightouch announced today it has acquired HeadsUp. As part of the deal, HeadsUp co-founder Earl Lee will join Hightouch, Customer data-syncing startup Hightouch announced today it has acquired HeadsUp. As part of the deal, HeadsUp co-founder Earl Lee will become a project manager at Hightouch, working on Customer 360, a product that uses AI and machine learning to help clients manage and collaborate on customer data. Terms of the deal were undisclosed.