Greg Lutze (b. 1978) is an artist and creative director working across design, photography, sound, and scent. His practice is rooted in collaboration — considered work made with considered people. He is a co-founder of VSCO, recognized by The New York Times and Apple for shaping contemporary photography, and was previously a co-founder of Table and Plaza. He advises founders and creative organizations and mentors emerging brands through The Steve Jobs Archive and Praxis Labs. His earlier work