Gail Gonzales, a native of Los Angeles, grew up in Southern California where he first attended UC Riverside to become a doctor. He then realized art and design was his true passion. He graduated from Art Center, Pasadena in Advertising and Photography and began his career at Goodby, Silverstein & Partners in San Francisco, CA as an Art Director. He currently freelances in advertising while launching Continuous, a contemporary mens/womens surf, skate, snow, street apparel line.