Felipe Ruiz is a designer with 17 years of experience in digital, specially in UX design, product management, and entrepreneurship. He has led UX for major brands, launched over 10 products, created scalable design systems, and managed teams of multiple designers using structured methodologies. With 12 years of management experience, supported by an Executive MBA, Felipe focuses on aligning business goals with team performance. His entrepreneurial ventures in digital health and live commerce hav