Augmented Reality, Virtual Reality, and Mixed Reality Augmented Reality (AR) is technology that allows digital information – videos, photos, links, games, etc – to be displayed on top of real world items when viewed through the lens of a smartphone or tablet Image marker (trigger, image target, trackable, etc) is an image that has been loaded into a system, which will trigger an AR experience when recognised through a lens AR overlay is digital content displayed on top of an image marker AR