You are selling an in-house commercial gelato maker to Alex the gelato store owner. Let's review: To sell to him, you must: - Uncover implications of pain points (his pain points are waiting on shipments of signature and seasonal flavors). - Uncover implications of your solution (making gelato flavors in-house in under 24 hours). - Ask for the sale! When the owner tells you the special flavor he has planned, you've won and you can hang up. Remember what