For salespeople and buyers alike, Dirty Little Secrets offers a change management model to assist in garnering the buy-in necessary for a buying decision. The sales model focuses on needs assessment and solution placement. Dirty Little Secrets introduces Buying Facilitation™ - a decision facilitation model that helps navigate through the behind-the-scenes issues buyers must contend with before they can make a purchase. Dirty Little Secrets identifies and resolves the 10 steps common to all