I’m a Designer and Creative Advisor based in India. Until recently, I headed design at Hermon, a packaging and branding business. I have over 18 years of experience in the design landscape across India and UAE, with both agencies and independent design outfits. I have led creative teams at DDB, Ogilvy and TBWA, developing brands like The Economic Times, Emirates Airlines, Bru, CEAT, Filmfare, Nivea, Standard Chartered Bank and Samsonite, among others.