The Datasmiths specialise in the management and transformation of enterprise-wide digital data, adding value through semantic structure and the addition of Linked Data, and the semantic publishing of different views on to that data, whether purely for data products, for proprietary systems or for publishing to the web for desktop, tablet or mobile users. Our pioneering experience in Linked Data and Semantic Publishing was forged creating the groundbreaking BBC World Cup 2010 site and the develop