Crystal Krimpuri is a Design Director, photographer, and creative strategist with deep expertise in branding, packaging, retail design, and visual storytelling. A graduate of the Fashion Institute of Technology with a B.F.A. in Graphic Design, she currently serves as Design Director at The Beachwaver Co., a global beauty brand founded by celebrity hairstylist Sarah Potempa. With over 14 years of experience, Crystal leads design across digital, product, and retail touchpoints, building visually c