Commerce Vanguard is the council of contrarians shaping the future of commerce. Challenging conventional wisdom and surfacing unpopular ideas, the show brings forward the strategies and debates redefining digital commerce, retail innovation, and Shopify enterprise growth. Hosted by Nick Synov — founder of SYNOV Agency (industrial-grade ecommerce) and SMTTR (AI hardware / GPU distribution), delivering contrarian strategies for brands scaling digital commerce. Get an E-commerce Audit → https:/