Castalia Concept is an umbrella of activities under the Castalia label. These include: (A) an online store selling unique art, decor, accessories and gifts, by hand-picked artists of which part of all the proceeds go to charity for struggling families in need of aid. (B) A small book publishing house for amateur and professional writers/artists. (C) The label also provides services often associated with the press that include web design, branding, social presence and marketing.