Lactation Counseling Services A Certified Lactation Counselor (CLC) is a trained professional that assists women who are new to breastfeeding and/or women who are facing specific challenges related to breastfeeding.* A lactation counselor can reassure a breastfeeding mama that everything is going well after observing the new mother and baby breastfeeding together, simultaneously checking on latch, positioning and arrival of mature milk. Specific challenges that arise for breastfeeding moms could