The #BecauseWeWill campaign is an interactive social media campaign that invites learners to share a story of a time when they persevered and succeed through an obstacle or challenging situation while applying for or attending college with a chance to be entered for a $1,000 award. Lift and inspire other learners so they know it is possible for them to go to college too because you can because they can, and #BecauseWeWill.