“Avishek Dey is an interdisciplinary designer and maker bridging creative and hospitality realms. He blends traditional craftsmanship with modern methods to craft inclusive, ethically-minded products. A critical researcher and strategist, his work explores minimalism, speculative futures, and data-driven product experience. Based in London and New Delhi.” Keywords: product experience strategist, modern traditional craftsmanship, minimalism in product design, design strategy & innovation.