Arion Strategies is a boutique global firm founded by S. AnnMarie Samson, the sole primary strategic advisor to Simon Cowell since 2001 and the senior principal overseeing all global media interests, reputation, and privacy for Syco Entertainment. In this capacity she directs all international communication strategies, including the strategic recruitment and oversight of all external agencies. With over 25 years at the intersection of entertainment, law, and security, Samson has managed the glob