Welcome! I'm a PhD candidate in Marketing at the University of Chicago Booth School of Business. <br> <br> My JMP looks into promotional strategies when consumers exhibit reference dependence, using experimental variation to establish its causal impact on purchasing decisions. <br> <span class=&#34;half-space&#34;></span> My research interests are in Differential Pricing and Behavioral IO, focusing on how strategic incentives of agents, e.g. consumers, manufacturers, or retailers, shape and resp