Most people who quote these texts haven’t read them Those who have don’t make the same mistakes Explore The Interpretations → Get the FREE Guide → The Art of War How to Think Clearly About Conflict, Competition, and Advantage MISREADING: Strategy is about action Most people think strategy begins when you act. It doesn’t. By the time you move, the outcome is already constrained. Cost has accumulated. Timing has narrowed. What looks like a decision is usually the moment you a