Telstra × Auric Designing Emotional Clarity in Retail: A Mood-as-a-Service™ CollaborationNovember 2025 Designing Emotional Clarity in Retail: A Mood-as-a-Service™ Collaboration When Australia’s largest telco set out to reimagine the emotional quality of its retail experience, Telstra didn’t just explore scent, they explored mood design. This began a four-month collaboration with Auric that pressure-tested every part…