The centenary film, an intrinsic component of the celebratory campaign, is presented as a cinematic parable, seen through the eyes of a child who sets off on a fearless quest in search of an unheard-of place. The film depicts the story of travel across India that spans across geographies, cultures, roots, and traditions. The film summarizes the entire journey of the ABP brand and ends on a reminder that curiosity is itself both a journey as well the destination. Explaining the concept behind thi