A Basic Idea Every great product or tool starts with A Basic Idea The ebb and flow of economic tides are generally quite gentle and welcome, but when the weather changes dramatically you have to decide if you will embrace the adrenaline rush of surfing the best waves, hold tightly to the refuge of what you hope is a safe harbor, or boldly set set sail for new shores altogether. Just as a surfing mentor who has “been there and done that” can help you sort your options so you ride the