2Ride Group is a global leader in premium protective gear for motorcycle riding and outdoor sports, combining cutting-edge safety, innovative design, and exceptional quality. Headquartered in Marseille, France, the company operates across EMEA, APAC, and the Americas, with products available in over 90 countries and 7,000 points of sale worldwide. The Group’s portfolio includes six iconic international brands: motorcycling specialists Shark, Nolan, Bering, and Segura, alongside ski and outdoor