Descriptiveness objections arise when the trademark office determines your mark simply describes an ingredient, quality, characteristic, function, feature or purpose of the products. To overcome a descriptiveness refusal, you need to make strategic legal arguments showing your mark is distinctive, possibly arguing that i) the mark has acquired distinctiveness, ii) the mark is suggestive, not merely descriptive, requiring imagination, or iii) the mark is incongruous or a double entendre. Crafting