You’ve tried everything and nothing worked. Here’s why. The Alex Goen Method is a federally patented behavioral-hypnosis protocol — U.S. Patent No. 6,431,874 — engineered to destroy cravings and snap bad habits. 500,000 people. 101+ cities. 47 years. One-year money-back guarantee. As seen on Dr. Phil, Larry King, the Today Show, and CNN.